Evaluation Activities in Organizations

Evaluation, in the context of management activities, is carefully collecting information about something in order to make necessary decisions about it. There are a large number and wide variety of evaluations that can occur in businesses, whether for-profit or nonprofit. Evaluation is closely related to performance management (whether about organizations, groups, processes or individuals), which includes identifying measures to indicate results. Evaluation often includes collecting information around these measures to conclude the extent of performance.

Overviews of Major Types of Evaluations

Designing Assessment and Evaluation Tools
Selecting from Among Publicly Available Assessments

Online Guides, etc.
General Resources


Overviews of Major Types of Evaluations

Advertising Efforts
Boards of Directors (self-evaluation)
Chief Executive (evaluation by the Board of Directors)
Customer Satisfaction (measuring)
Employee Performance
Financial Practices in Nonprofits
Fundraising Practices in Nonprofits
Group Performance
Human Resource Management Practices in Nonprofits
Legal Activities in Nonprofits
Organizational Communications
Organizational Performance
Program Evaluation (including outcomes-based evaluations)
Planning Practices in Nonprofits
Sales Performance
Self-Assessments
Evaluating Training and Development

Online Guides

Basic Guide to Program Evaluation
Terms in Evaluation
User-Friendly Handbook for Mixed Method Evaluations
Program Manager's Guide to Evaluation
Analytical Methods in Maternal and Child Health
Basic Guide to Program Evaluation

General Resources

(Thanks to Gene Shackman for suggesting many of the following resources.)
American Evaluation Association
Hospital Council of Western Pennsylvania Resources
Bureau of Justice Assistance Evaluation Website
Online library of resources for evaluation of mental health programs
Massive list of free evaluation resources on the Web
Evaluation portal and links collection

In Regard to Outcomes-Based Evaluations

Outcome Measurement Resource Network (lots of useful links from the United Way)
Example Outcomes and Outcome Indicators for Various Programs
Example Outcomes and Outcome Indicators for Various Programs
What is a Program Logic Model? (logic model capures inputs, activities, outputs, outcomes)
Outcome Measurement: Showing Results.. (wonderful overview of outcomes, myths, etc.)
Economic Outcomes Evaluation Methodology (a little advanced?)


Submit a link


For the Category of Evaluations (Many Kinds):

Related Library Topics

Recommended Books

General Information (Applying to Many Types Evaluation)

The following books are recommended because of their highly practical nature and often because they include a wide range of information about this Library topic. To get more information about each book, just hover your cursor over the image of the book. A "bubble" of information will be displayed. You can click on the title of the book in that bubble to get more information, too.



Book Cover Field Guide to Nonprofit Program Design, Marketing and Evaluation
by Carter McNamara, published by Authenticity Consulting, LLC. There are few books, if any, that explain how to carefully plan, organize, develop and evaluate a nonprofit program. Also, too many books completely separate the highly integrated activities of planning, marketing and evaluating programs. This book integrates all three into a comprehensive, straightforward approach that anyone can follow in order to provide high-quality programs with strong appeal to funders. Includes many online forms that can be downloaded. Many materials in this Library topic are adapted from this book.


Also see

For evaluating employees, Supervision -- Recommended Books

For evaluating nonprofit programs, Program Management -- Recommended Books