Developed by Authenticity Consulting, LLC
Competitive Analysis
© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC.Marketing should include competitor analysis. Who are your competitors? What customer needs and preferences are you competing to meet? What are the similarities and differences between their products/services and yours? What are the strengths and weaknesses of each of their products and services? How do their prices compare to yours? How are they doing overall? How do you plan to compete? Offer better quality services? Lower prices? More support? Easier access to services? How are you uniquely suited to compete with them?
Various Perspectives
What is a
Competitive Intelligence Program?
Competitor Analysis - A Brief Guide
Competitor
analysis
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