Product/Service Distribution

You can choose a wide variety of methods to distribute your products and services. You'll probably end up with a variety of methods.

Direct distribution methods include your providing your products and services directly to your customer. Direct methods are, for example, direct mail, retail, catalogs, or even over the Internet.

Indirect methods include having a middleman. Indirect methods include, for example, using wholesalers and distributors, or retailers (the middleman is a large chain of retail stores, for example, Kmart).

Various Perspectives

Choosing distribution methods
Choosing a distribution system or distribution agent
All Roads Lead Through Distribution
Red Gorilla Plays Monkey in the Middle
Food and Beverage Distribution Industry
e-Distribution


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Related Library Topics

Recommended Books

The following books are recommended because of their highly practical nature and often because they include a wide range of information about this Library topic. To get more information about each book, just hover your cursor over the image of the book. A "bubble" of information will be displayed. You can click on the title of the book in that bubble to get more information, too.


Also see

Program Management -- Recommended Books