Marketing -- Related Library Topics

Basics and Planning

Basics of Marketing
Market Planning
Advertising and Marketing laws
Product Selection and Development

Inbound Marketing

Marketing Research (tools & methods to examine markets, their needs, competitors, etc.)
Competitive Analysis
Pricing
Program Planning and Management (For-Profit)
Program Design and Marketing (Nonprofit)
Positioning (including writing your positioning statement)
Naming and Branding
Customer Satisfaction

Outbound Marketing

Advertising and Promotions
Public and Media Relations
Sales
Customer Service