Sales Staffing and Training

Sections of This Topic Include:

Various Perspectives
Knowledge and Skills Salespeople Should Have


Various Perspectives

Sales Training
How to Keep Your Sales Training Program on Target
Sales Training & Techniques

Some Knowledge Areas and Skills for Salespeople

"Hard" Knowledge and Skills

Advertising and Marketing Laws
Advertising and Promotion
Communications (Writing)
Contracts (Business)
Customer Satisfaction
Customer Service
E-commerce
Ethics: Practical Toolkit for Business
Etiquette (Manners)
Marketing
Positioning: Deciding and Conveying Your Unique Selling Position
Pricing
Public and Media Relations
Telemarketing

"Soft" Knowledge and Skills ("People Skills")

Assertiveness
Conflict (Interpersonal)
Etiquette (Manners)
Feedback
Handling Difficult People
Listening
Non-Verbal Communications
Presenting / Speaking
Questioning
Self-Confidence
Team Building
Negotiating
Valuing Diversity


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Related Library Topics

Recommended Books

Basics and General Information

The following books are recommended because of their highly practical nature and often because they include a wide range of information about this Library topic. To get more information about each book, just hover your cursor over the image of the book. A "bubble" of information will be displayed. You can click on the title of the book in that bubble to get more information, too.


Also See

Customer Service and Satisfaction -- Recommended Books

Marketing -- Recommended Books