Sales Staffing and Training

Sections of This Topic Include:

Various Perspectives
Knowledge and Skills Salespeople Should Have


Various Perspectives

Sales Training
How to Keep Your Sales Training Program on Target

Some Knowledge Areas and Skills for Salespeople

"Hard" Knowledge and Skills

Advertising and Marketing Laws
Advertising and Promotion
Communications (Writing)
Contracts (Business)
Customer Satisfaction
Customer Service
E-commerce
Ethics: Practical Toolkit for Business
Etiquette (Manners)
Marketing
Positioning: Deciding and Conveying Your Unique Selling Position
Pricing
Public and Media Relations
Telemarketing

"Soft" Knowledge and Skills ("People Skills")

Assertiveness
Conflict (Interpersonal)
Etiquette (Manners)
Feedback
Handling Difficult People
Listening
Non-Verbal Communications
Presenting / Speaking
Questioning
Self-Confidence
Team Building
Negotiating
Valuing Diversity


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Related Library Topics

Recommended Books

Basics and General Information

The following books are recommended because of their highly practical nature and often because they include a wide range of information about this Library topic. To get more information about each book, just hover your cursor over the image of the book. A "bubble" of information will be displayed. You can click on the title of the book in that bubble to get more information, too.


Also See

Customer Service and Satisfaction -- Recommended Books

Marketing -- Recommended Books